Engineer · Founder of Golux Group · Belgrade
For over fifteen years I have built software that runs in production. Today I build it with AI, faster and with fewer people, and I pass that knowledge on to founders, teams and engineers.
15+
years of production software
50+
products built and shipped
Services
If you need a finished product, I build it. If you want to build it yourself, I teach you. If you only need a clear next step, you get it in an hour.
From an idea to an application people use. Architecture, development, launch and upkeep, with a small team and AI where it speeds the work up.
Learn to build and ship software with AI tools. We work on your product, on calls and between them, until it works.
One conversation about an idea, architecture, adopting AI or a system that is stuck. After the call you get a written plan of next steps.
Results
A selection of products I have built with my collaborators. You can open and try every one of them.
AI marketing workspace
Strategy, brand knowledge and content in one workspace, where a person approves the final version.
merlinwild.com ↗
Email infrastructure
Email sending for applications, Resend-compatible, where a newsletter can never delay a password reset.
pigeonatlas.com ↗
Monitoring SaaS
Uptime, SSL, domain and API monitoring that tells you something broke before your customers do.
serverinspector.com ↗
Wellness SaaS
A breathing practice anchored to one objective daily measurement, with an AI coach that reads the user's own data.
arsrespirandi.com ↗
AI matching platform
A knowledge graph of what a person knows, where every claim keeps the sentence that proves it.
worktranscendence.com ↗
EdTech platform
An online school for children in grades 1 to 8: programming, AI literacy, financial literacy and entrepreneurship.
goluxland.rs ↗
About
For over fifteen years I have built and run production software, for companies in the United States and Western Europe and for my own products. With my collaborators I have built and shipped over 50 products.
I founded Golux Group, where I now build products with AI: judgment and architecture stay with people, and models bring the speed. I teach this way of working to others, because today it is the shortest path from an idea to a product.
More about me →Process
Fill in a short form about you, the project and the goal. From that I can see whether I can help and which way of working makes sense.
A short call to check that we are the right fit. If we are, you get a proposal: scope, pace and next steps.
We work in short cycles, with what works shown rather than described. You always know what is done, what comes next and why.
Who it is for
You have an idea and customers in sight, and you need someone who knows the road from a sketch to an application in production.
You want AI to do real work in your system, not stay a demo in a meeting.
You can code, and you want to work faster with AI tools while the code stays clean and reliable.
The system works, but slowly, expensively or unreliably, and it needs someone to fix it without breaking it.
Free
I write about the decisions behind products, about AI and about the world software is built in.
Read the blog →Questions
It depends on the scope: product development is agreed per project, mentoring and consultations per package. You get an exact offer after a short call, once I know what you need.
I am accountable for the work and lead it personally. When a project needs more hands, collaborators from Golux Group join by name, with a clear part to own.
That is fine. If you want someone to build the product for you, there is product development. If you want to learn, mentoring starts at your level, including from zero.
A consultation is one conversation with a written plan after it. Mentoring is work over a longer period, on your product, with calls, code review and support between calls.
No honest person can guarantee a product's success, because it also depends on the market and the customers. I guarantee a clear plan, honest judgment and work you can see.
English or Serbian, whichever suits you.
Fill in a short form and I will get back to you with a proposed next step.
Start working together